The 15 Best Work From Home Jobs In Colombia Review Summary Review Summary Pros Cons 0 The 15 Best Work From Home Jobs In Colombia Our Score 9/10Last modified: March 31, 2020 These days, working from home has become a The post 15+ Best Work From Home Jobs In Colombia (2020) | (Popular) appeared first on Bloggers Ideas. via Bloggers Ideas https://ift.tt/2wSjtNt tin tran https://tintran.org 0919992336 tin tran #tintran #trantantin #trantin
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Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […] The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner. via Social Media Marketing | Social Media Examiner https://ift.tt/2WVUQKz tin tran https://tintran.org 0919992336 tin tran #tintran #trantantin #trantin For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That's why local pay-per-click (PPC) can be a great option for local businesses. Even when budgets are tight, a local PPC campaign can improve the efficiency of your local marketing as it allows you to get in front of the right audience. Below, let's review the benefits and top strategies for implementing a successful PPC campaign. Benefits of Local PPCWhen you own or run a local business, you know it can be hard to get in front of the right audience. When the budget is tight, it can be even harder. However, with local PPC campaigns, you can run effective online advertising without breaking the bank. Below, let's discuss the top benefits of local PPC. 1. Running relevant ads.With local PPC, your ads will only show up in front of the right audiences because you're in control of who you're targeting. Ideally, you're only targeting people who can benefit from your business. Additionally, you won't be competing with national big names, so your budget will go a lot further. With more local campaigns, you'll see less competition and more clicks and conversions. 2. Increasing brand awareness.As a local business, it's always important to get your name out there so your local community knows you exist. With a local PPC campaign, you'll increase brand awareness just by getting your name out there and in front of your audience. Even if those people don't convert, brand awareness is very important in the success of a local business. 3. Improving conversions.With people shifting to online shopping, it's more important than ever to run a local PPC campaign. When local audiences see your ad during their online shopping search, they're more likely to convert because they're actively searching for a solution to their problem. 4. Easily trackable.Local PPC ads are easier to track than other local marketing tactics like banners or flyers. With these ads, you can see impressions, clicks, and conversions. 5. Low barrier to entry.If you're new to online advertising, local PPC is a great place to start. You don't need to have a ton of SEO knowledge to run a local PPC campaign. With local PPC, you can easily target people outside of your existing followers and cast a wide net to find new customers. Plus, most of the steps are intuitive when you're in a PPC platform. 6. Flexible options.With local PPC, there's a lot of flexibility. For instance, you don't have to spend a lot of money to see success. You can choose your budget and set a limit on what you're willing to spend. Then, if things go well, you can immediately scale up. On the other hand, you can also pause campaigns whenever you need to. Additionally, local PPC ads give you flexibility with your targeting options. You can run ads based on geographic location or specific behaviors. Local PPC StrategyNow that we know what local PPC is and the benefits of running a local PPC campaign, let's review the top strategies to get started. 1. Be specific with location.When you're deciding what locations to target, be specific. For instance, you can use zipcodes or city names to describe your service area. However, keep in mind that it's just as important to exclude areas where potential customers aren't. When you're more specific with location, you'll use your budget wisely so your ad never shows up to someone who can't use your service. 2. Use the local language in your keywords.The language in your PPC ads should be specific to your location. For instance, you can use Google Trends to see if people in your area are more likely to search "tennis shoes" than "sneakers." Additionally, you should include the location in your ad. For example, including the city name in your title can remove unqualified traffic from clicking on your ad. This will also save you money, so you don't have to pay for a click that'll never convert. Using hyper-local language will help you succeed in local PPC. 3. Quickly test and optimize.With local PPC campaigns, you can quickly test and optimize your ads based on immediate results. A part of your local PPC strategy should be to make changes quickly when you see an ad performing well or underperforming. Additionally, you can implement A/B testing to help you decide what ad will be more successful in your area. 4. Analyze the results of your current SEO.If you track the health of your SEO, you should take note of your best-performing keywords and target those in your local PPC campaign. For instance, if you see that a keyword performs well in organic rankings, you should use that keyword in your paid campaigns as well. Typically, you can find these keywords in tools like Google Search Console, SEMrush or Ahrefs. 5. Enable ad extensions.With ad extensions, you can include more details in your local PPC campaign. The more details you add, the better your ads will perform and the more you'll get out of your budget. You can add extensions such as location or call extensions. With these extensions, you can add more business information including your address and phone number. Additionally, call extensions can add a clickable button so customers can call you directly. Before you enable ad extensions, make sure your Google My Business account information is up to date. Local PPC platforms pull data from GMB. 6. Use multiple PPC platforms.You can run a local PPC ad on social media platforms or search engines. To reach more people with your online advertising, try using several platforms. Additionally, you might be able to use your marketing automation software to facilitate the process. For example, with HubSpot Marketing Hub, you can use the Ads Management tool to track and manage your PPC ads. 7. Don't neglect your landing page.The website or landing page your PPC ad directs visitors to is very important. For instance, your site should include contact information that is easy to find so there's no friction in the conversion process. Additionally, your copy and images should highlight community love, either with local awards, local images, or local keywords. Implementing a local PPC strategy doesn't have to break the bank. Even more, it can be a cost-effective way to reach local audiences and increase brand awareness. via Marketing https://ift.tt/33Yec33 tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts. For instance, one of the bloggers I follow, Sweet Simple Vegan, has over 200,000 followers and posts new content daily. But, how do blog owners, like Sweet Simple Vegan's Jasmine Briones, know whether social media is the right choice for their blogs? And … does every blog need social media? Every business is unique, and so are each business' goals. If you're trying to make that decision, read on to figure out whether or not your blog really needs social media. How to Know if Your Company Blog Needs Social MediaYou may be on the fence about whether or not your blog needs social media channels. According to one of HubSpot's social media marketing managers, Kelly Hendrickson, "If you’re asking yourself if your business’ blog should have its own social channels, the first question you should ask is, 'What is the goal of having a social account for your blog'?" When you identify your goal, you can begin inferring whether or not a social media account will be useful towards the success of your blog. For instance, if your goal is increasing awareness, Hendrickson says, "A social account could be a possible solution. Helpful content in people’s feeds, that they don’t need to click out to see, can bring awareness to your blog and let the blog be seen as a valuable resource." Next, let's go over some more signs that might signify that your blog needs a social media channel. If your blog is your brand.If your blog is company-specific, you may not need a heavy social media focus for it to be successful. On the other hand, if your blog is your business or your brand, then you most likely need social media channels. For instance, Who What Wear is a fashion blog that started in 2006. The corresponding social media channels, like the Twitter account, highlight new content from the site.
Who What Wear uses social media to update fans on new content, share fashion-related posts, and engage with their audience. Social media helps you connect with a large audience, so bringing your blog to socials is a great way to find new audiences. You don't need to sign up for every social media channel under the sun, but having an account or two builds your online presence. If your traffic is lowLow traffic can be due to many different factors, like poor optimization. However, other than brushing up on SEO, another way to boost traffic is by having social media channels. When you post and use popular hashtags, you are exposing your content to an audience who might find it valuable. "Clicks are getting harder and harder for marketers, so delighting an audience member in their feed builds real affinity for your business or blog," Hendrickson says. When audiences don't have to click away from their favorite social media channel to engage with your content, they'll feel more inclined to read in your post. For example, if you were to boost your latest post on Facebook, it's likely that your followers will engage with the post because it's already a part of their news feed. To raise the credibility of your businessIf you are providing valuable content to potential customers to increase your credibility by blogging, you can also bring that strategy to a social media account. For instance, if you have a statistics-based post, a study, or an interview, you can use standout facts or statements from those blogs for content ideas on your social channel. That way, you are giving readers the same valuable information, just on a different platform. Raising credibility can also serve as the goal for your content marketing strategy. You can plan posts for your blog's social media account with the intent of giving your audience a sneak peek into the types of posts you have on your website. In a nutshell, if your blog is your business, or if you want to build awareness and validity to audience members who might have never engaged with your brand before, having a blog-specific social channel is a great idea. Reasons Why Your Blog Doesn't Need Social MediaYou might want to focus your marketing efforts on other areas of the business, which could make it superfluous to create a social media account specifically for your blog. Company size, timing, marketing team goals, and audiences are all factors that might impact your decision on whether or not to start a blog social channel. Let's go over some reasons your blog doesn't need social media in order to be successful. If it's company-specificHaving a social media account for your blog means you will likely have multiple social media accounts, for one company, competing for visibility. "The trouble with a business’ blog having its own social channels is that it can fracture a business’s social audience. It's two accounts for an audience member to follow, not one. It’s also two accounts for the business to manage," notes Hendrickson. If your blog is a big part of your brand, you can still promote it on social media to raise awareness. Instead of having an entire account dedicated to your blog content, you can make blog posts a part of your content strategy and scale it to fit the needs of your business. Take this post, for example: This post on HubSpot's Facebook account highlights a blog post, but it fits in as part of the business's page. This diversifies the content of the account, and gives the blog its own time in the spotlight. It might take up too much timeYou might work for a small company where it's all hands on deck. If that's the case, you're probably used to structuring your marketing strategy around the essentials. Running multiple accounts, plus an extra social media account for your blog, means you have to plan for an expansive content strategy. Think about all that goes into managing an account: from visuals, content, to audience engagement. Then, ask yourself if you have the extra time to maintain and keep an active social media account for your blog. If that doesn't sound like it can fit into your schedule, maybe a social channel can wait for now. Also, if you are already engaging with audiences regarding blog content in other ways, such as in email newsletters, you can think about how you can make your existing strategy more blog-specific, instead. Your audience isn't interestedHow does your blog content perform on social media? If you've never posted a blog on your social media accounts, test a couple posts and see how they perform before you create an entire account. Perhaps you find that your audience on social media is more interested in other types of content and don't engage with blog posts. If that's the case, you might want to re-think making a social media account that is dedicated to delighting that audience with blog content. Alternatively, if you want to build upon the audience you have while promoting blog content, think about how you can make blog posts your audience connects with. Remember, some parts of content marketing involve experimentation, and that's okay. So, there are some downsides to having a social account just for your blog. Remember, your blog doesn't need a social media account to be successful. You might still be on the fence about whether or not your blog could potentially benefit from having a social media account. If that's accurate, let's get into the good and bad of having a blog-specific social strategy. Pros and Cons of a Blog Specific StrategyIf you've been a social media manager for a company before, you know that having a content plan is essential to the success of your accounts. When you're thinking about creating a social media account for your blog, you also must think about how to plan for it. First, let's go over some positives of having a social strategy that's blog-specific. For starters, you can focus on content that delights your blog readers. Your company's social media account is most likely centered around catering to your entire target audience. A blog-specific social strategy, on the other hand, can target your readers directly. You can also save time with a strategy focused on blog content. You won't have to think about where your content is coming from, because you've created it before. This makes it easier for you to take those posts and turn them into dazzling, engaging posts that excite your audience. A blog-specific strategy will also give you insight into how your audience responds to blog content on social media. If you use analytics software to track your data, you can begin to infer how your blog fits into the web behavior of your audience, and use that to improve your content. So, a blog-specific strategy refines future content and optimizes existing content, which will excite your readers on social. But — what about the downsides? "The challenge in creating a social strategy specific to just a business blog is that your content is largely limited to the confines of the blogs you create or your blog content strategy," Hendrickson says. "When you have a business social account, you are able to address the many needs of a customer to provide them value from your social content. This can have a wider range potentially than your blog." While you can create content that will delight a specific section of your audience, you are also limiting the chance for your content to be diverse with a blog-specific strategy. You can make other content that supports your company's social media account, but if the main purpose of the account is to support your blog, that has to be the majority of the content. "This can trickle into how you target and promote social content to certain sections of your audience as well," Hendrickson adds.
When your content source is reduced, your strategies for showcasing and promoting that content are also diminished. Some of the methods you're using to bring your social media content to audiences might not be as successful. You also might be restricting the audience that will find your brand if you limit the type of content you produce on social media. If your company is young, closing the potential reach of readers could hurt your overall website traffic. While some blogs on social media show massive follower counts, others have probably not seen the same success. Remember to think about why you want to start a social media channel. If you can accomplish those goals with the pages you already have, you might save time. Alternatively, you may have found that the only way to make your blog shine is by starting a social media channel. If that's true, great! I can't wait to follow your business's blog's social media account next. via Marketing https://ift.tt/39BEmtW tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves:
So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly. My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months. TravelI’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities. Travel insuranceWhile it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers. In either case, people are looking for information about travel insurance and how it can help them. Train travelIt seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives. Virtual travelFor everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home. Work and educationIn some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly. HomeschoolingMany kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home. Free online coursesWith all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one. Working from home tipsExecutives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions. How to stay focusedWhether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency? EntertainmentEveryone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment? Free streamingWe’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”. Learn to play piano onlineSome folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything? Best online shopping dealsThis is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal? FinanceAside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief? UnemploymentMany people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area. Budgeting tipsWith layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight? RelationshipsWhen tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance. At home date ideasCouples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this? Reconnecting with friendsPhysically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen? How to make your parents understand how you feelThere are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations? Health and fitnessHealth is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful. How to get health insuranceSimilar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with? Indoor workoutsPeople might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor? Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too. How to strengthen immune systemPeople are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives. Also trending: “healthy diet”. JournalingDon’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age? Also trending: “meditation”. Home and familyIn many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges. Natural cleaning productsIn an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products? Also trending: “organic cleaning products”. Family recipesEveryone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers. Games to play with kidsParents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home? Also trending: “family conversation starters”. ConclusionTo round out this study, I want to show the results for “uplifting stories.” If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too. Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog https://ift.tt/2X2wDm1 tin tran https://ift.tt/2zmt50V 0919992336 tin tran #tintran #trantantin #trantin "I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out." Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate ... you're probably suffering from impostor syndrome. People who suffer from this syndrome often feel like frauds -- despite being smart, skilled, capable professionals who actually deserve whatever commendations and praise they're given. Rather than celebrating their accomplishments, they worry that they've somehow tricked people into thinking they're good enough. As a result, they live in fear of being "found out" or "exposed." Impostor syndrome is actually fairly common: Researchers believe that up to 70% of people have suffered from it at one point or another. But that doesn't make it any less damaging to a person's confidence and career growth. So if you feel like you're suffering from impostor syndrome or something like it, know that there are ways to curb these feelings in a healthy, proactive way. Here are 11 tips to help you get started. 9 Tips for Coping With Impostor Syndrome1. Know the signs.We often overlook the signs of impostor syndrome that come up in our day-to-day lives. However, recognizing these signs is the first step toward overcoming them. You might suffer from impostor syndrome if:
Pay attention to your language choices, both when you're talking to other people and when you're talking to yourself -- especially when it comes to talking about work. If you find your own success or the praise others give you uncomfortable, do some reflective thinking on where those types of thoughts came from and what it means in your professional life. 2. Know you're not alone.When you have impostor syndrome, some of the most important encouragement comes from realizing how many hugely successful people, both male and female, have built amazing careers even while regularly coping with it. Which highly accomplished people have spoken about their impostor syndrome? Here are some quotes from The New York Times and Forbes: "I have written eleven books, but each time I think, 'uh oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.'" - Author, Poet & Civil Rights Activist Maya Angelou:
"All I can see is everything I’m doing wrong that is a sham and a fraud.” Actor Don Cheadle "The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: ‘I’m a fraud! Oh God, they’re on to me! I’m a fraud!’ So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud.” - Actress, Writer & Producer Tina Fey, from her book Bossypants 3. Distinguish humility and fear.There's taking humility in your hard work and accomplishments, and then there's feeling overcome with fear because of them. Sometimes, simply being good at something can cause is to discount its value. But as Carl Richards wrote in a New York Times article, "After spending a lot of time fine-tuning our ability, isn’t it sort of the point for our skill to look and feel natural?" It all boils down to feeling unworthy. I like how Seth Godin put it in a blog post: "When you feel unworthy, any kind response, positive feedback or reward feels like a trick, a scam, the luck of the draw." But it is possible to feel worthy without feeling entitled, and overcoming impostor syndrome is all about finding a healthy balance between the two. Godin goes on to write, "Humility and worthiness have nothing at all to do with defending our territory. We don't have to feel like a fraud to also be gracious, open or humble." 4. Let go of your inner perfectionist.I recently wrote about how perfectionism, while helpful in certain contexts, can be a major roadblock for productivity. Turns out it can be a major roadblock for overcoming impostor syndrome, too. Many people who suffer from impostor syndrome are high achievers; people who set extremely high standards for themselves and are committed to doing their best and being the best. But perfectionism only feeds into your impostor syndrome. When you feel like a fraud, it's usually because you're comparing yourself to some *perfect* outcome that's either impossible or unrealistic. Not only can no one do everything perfectly, but holding yourself to that standard can actually be super counterproductive. At some point, you need to take a step back and ask yourself: When is good enough good enough? Read this blog post to see what a formula for "good enough" might look like. And if you need further encouragement, read this article from The Guardian. Bottom line? While striving for perfection is certainly noble, it's usually not realistic -- and often, it's counterproductive and will only make you feel more like a fraud. 5. Be kind to yourself."Take the pressure off yourself and stop trying to be the expert on day one." advises HubSpot marketing manager Jennifer Stafancik. Impostor syndrome often manifests itself as a voice in our heads, berating us with negative messages like "you're not smart enough" or "you're a fraud." Negative self-talk is a bad habit, and it can heavily influence our stress and anxiety levels. "Being kind to yourself" simply means changing the way you talk to yourself in your head by practicing positive self-talk. Not only can it help you become less stress and anxious, but it can also help you build the courage to do things that'll bring you greater rewards. Maria Klawe, the president of Harvey Mudd College, suffered from what she called "impostoritis" for most of her career. While she found it hard to silence the negative thoughts completely, she practiced hard to add positive thoughts to her inner voice. "Now I wake up most days with a voice on the left side of my head telling me what an incredible failure I am," she wrote. "But the voice on the right side tells me that I can change the world -- and I try to pay more attention to it." First, try to catch yourself whenever you have a negative thought. Then, turn around and challenge your own claim. For example, if you find yourself thinking, "I just got lucky," challenge that by thinking, "What steps did I take and what work did I put in to get to this point?" Then, you can answer your own question using affirmations, which are short, focused, positive statements about a goal you have. In this case, one might be as simple as, "I worked hard – and I always work hard." "For me, I put a lot of pressure on myself when joining HubSpot since it was a lateral move, which ended up sparking imposter syndrome -- something I honestly thought I was immune to." Stefancik explains. "Once I realized there was no reason to rush and to give myself more realistic milestones the imposter syndrome symptoms started to melt away. Psychologists have found that repeating affirmations like this can improve stress and anxiety levels, perhaps because these positive statements build a bridge into your subconscious mind. 6. Track and measure your successes.When you feel like an impostor, one of the hardest things to grasp is how much of a role you have in your own successes. You might default them to luck or others' hard work, when in fact, your own work, knowledge, and preparation had a lot to do with it. To help show yourself that you're actually doing well, keep track of your wins in a private document. There are a lot of different ways to track these successes, and the metrics you use will depend entirely on your job. If you're a blogger, you might keep track of your posts' monthly average page views and watch them go up, or compare them to the team average. You might also keep a separate tab to paste kind words people have written to you via email, Twitter, blog comments, and so on. In the same vein as keeping track of your success metrics, keep a file on your computer of wins and positive reinforcement both at work and in your personal life. One of the best things I've done is created a folder on my personal Gmail account called "Happy," where I've stored everything from my college acceptance email to praise from my colleagues and bosses. Whenever I need a lift, I open that Gmail folder and scroll through them. You can create an email folder for these emails like I did, or create something like a "swipe file" (i.e. a digital file) on your computer or phone to store screenshots of emails, tweets, dashboard metrics ... whatever makes you feel good about your hard work and preparation. 7. Talk about it with a mentor and your manager.No one should suffer in silence. Sharing your thoughts and experiences with someone else will make you better equipped to deal with your impostor syndrome. We recommend sharing them with both a mentor and your direct manager. Your mentor will be able to help you talk candidly about your struggles with impostor syndrome, while giving you a more objective point of view -- especially if they work on a different team or at a different company. When you share your experience with them, you might ask if they've ever felt that way, or if they know someone who has. The best mentors are forthcoming about the struggles they've gone through and the mistakes they've made in their careers, and you may find that they have some helpful stories or advice for how to deal with what you're feeling. We'd also suggest that you talk with your direct manager about your experiences, too. Why? Because they're more likely to have the knowledge and tools to help you overcome your impostor syndrome in the context of your current job. For example, you might ask them to help you find a system for tracking your successes, or figure out which metrics you should measure. Knowing what they know about both you and your role, they may also help you seek out more opportunities to shine and gain visibility on your team or at your company in general. Finding a mentor or manager to talk to is a strategy that Krystal Wu, HubSpot's Social Media Community Manager highly recommends. "I've learned the best way to deal with imposter syndrome was to find a mentor to help guide me through my career choices," Wu says. As an example, Wu reflects, "I was new to my social community role and to marketing and I wanted to do my best work but I didn't know what that meant all the time." "When I put myself out there to find people in roles similar to mine, attended events to learn more about my industry and learned from my mentor it helped me gain confidence in my career," Wu explains. "The more confidence and education I had the more the imposter syndrome started to fade." "I won't say it's completely gone -- because let's be real, I'm always learning," Wu admits. "But it's not something hanging over my head all the time. It comes and goes and I know that surrounding myself with people that are more knowledgeable in my field has helped me grown." Speaking of opportunities ... 8. Say "yes" to new opportunities.It's impossible to say "yes" to everything, especially when you're feeling stressed or spread thin. But it's all too common for people who have impostor syndrome to turn down career-making opportunities because they don't feel like they'd do a good job. When you're presented with a new opportunity, it's important to distinguish between the voice in your head saying you can't do it because you're not worthy and the one saying you can't do it because you have too much on your plate. The former is your impostor syndrome speaking. But remember: Taking on challenging new work and doing well at it can open a lot of doors for you. Don't let your inner impostor turn down these game-changing opportunities. They can do wonders to help you learn, grow, and advance your career. Keep Richard Branson's famous quote in mind: "If someone offers you an amazing opportunity and you are not sure you can do it, say yes. Then learn how to do it later." While it might be intimidating to take on a role you're not sure you can succeed in, know that you were asked to do it for a reason, and there's nothing wrong with learning new things and asking questions along the way. 9. Embrace the feeling, and use it.It's really hard to get rid of impostor syndrome completely -- especially if you've had it for years and years. The fact that hugely successful people like Maya Angelou and Don Cheadle feel that way after all they've accomplished is evidence that it can sometimes be a lifelong condition. That's why the best angle from which to tackle your impostor syndrome isn't getting rid of it completely; it's stopping it from hindering your success. Taking on Imposter SyndromeI like the way Richards put it: "We know what the feeling is called. We know others suffer from it. We know a little bit about why we feel this way. And we now know how to handle it: Invite it in and remind ourselves why it’s here and what it means." Richards says he's been invited to speak about his work and career all over the world, and yet he still hasn't been able to get rid of his impostor syndrome. What he has learned to do is think of it "as a friend." Whenever he hears that negative voice in his head, he pauses for a minute, takes a deep breath, and says to himself, "Welcome back, old friend. I'm glad you're here. Now, let's get to work." Editor's Note: This blog post was originally published in January 2016, but was updated in March 2020 for comprehensiveness and freshness. via Marketing https://ift.tt/2stdUhb tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Over the years we’ve developed a range of tools that allow people to easily view and download data about how they’ve used our services, including Download Your Information on Facebook and Download your Data on Instagram. Today we’re adding more data to these tools and we want to describe what that data is and the role it plays in our services. Why are we doing this? Over the last decade we’ve been working to extend the functionality of our self-service data access tools to help people access data in meaningful ways. Today’s step is part of these efforts. There have also been growing efforts by many policymakers and regulators to enhance people’s rights around access to their data. These laws include the General Data Protection Regulation (GDPR) in Europe, which was implemented in 2018 and the California Consumer Privacy Act (CCPA), which took effect earlier this year. What data are we adding to our tools? 1. Data used to improve your experiences: Download Your Information and Download Your Data will now contain additional information about your interactions on Facebook and Instagram. As you browse the internet, apps and websites constantly use data to improve your experiences. We use data such as information people add to their profiles, or actions such as following a Page or liking a post, to personalize what people see on Facebook and Instagram. This is a big reason why no two people ever have the exact same experience using our products. Our Data Policy describes how our services work in more detail. 2. Inferences used to improve your experiences: Download Your Information will now include more inferences about the content you interact with on our services, which we use to recommend what you see in Facebook’s News Feed, news tab and Watch sections. Understanding the kinds of content people engage with is an important part of how we make people’s experiences more relevant to their interests. For example, if someone shares an article about a football team that one of their friends posted, we may show them other football-related content. We infer that the person is interested in football because they engaged with their friend’s article about the sport. Also, in Download Your Data we’ll include categories assigned to some accounts, such as sports or fashion, used to suggest content in Instagram’s Explore tab. Inferences aren’t unique to technology platforms. Companies commonly use information like this to improve people’s experiences, so we’re also sharing new educational content to help people understand this data and how we use it. It is important to us to keep working more transparently with regard to data. So we will continue explaining the role that data plays in our services and update our tools whenever we can as the global conversation about this important topic evolves to make sure that people can continue to access data in meaningful ways. To access our self-service tools, you can visit Download Your Information and Access Your Information, Download Your Data, Ad Preferences, Why Am I Seeing This Ad, Access Your Data and Why Am I Seeing This Post, and Off-Facebook Activity. The post Updating Our Data Access Tools appeared first on About Facebook. via About Facebook https://ift.tt/2UuV6yI tin tran https://tintran.org 0919992336 tin tran #tintran #trantantin #trantin In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp's earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending countless euros just to text my roommate on pay-as-you-go Irish phone, my classmates told me to download WhatsApp. Almost instantly, I was able to call my parents and connect with friends in the U.S. and Ireland. I never needed to use my junky temporary phone again. After using WhatsApp for a few months, it was pretty apparent that this simple Wi-Fi fueled tool was going to be a big innovation in the telecommunication industry. A few years after my trip abroad, WhatsApp became even more well known when it was acquired by Facebook in 2014. Since then, WhatsApp's evolved from an SMS tool to a full platform of features. It's also gained major attention from brands. Most recently, in 2018, the app innovated even further by adding a group chat option and group video calls. With these features, companies like British Vogue could build group chats filled with prospects and send content or offers to them. Meanwhile, other brands have leveraged WhatsAp as a channel where customers or prospects can contact them with questions about a product. Aside from WhatsApp's large user base and brand-friendly features, the app's also become intriguing to companies because of how it's pulled in users from all around the world. While the app was created in the United States and is popular throughout North America, the two countries with the most users are actually India and Brazil. Because of its global audience, brands that are looking to market internationally are able to leverage WhatsApp, as well as global social networks, and paid advertising campaigns. But, despite WhatsApp's global opportunities, the platform still presents a few challenges for brands.Early Challenges of WhatsApp Prior to 2019, WhatsApp's format was designed to keep people's contact information private so that random accounts can't easily find and message them. It was not initially designed for business usage. Because of this, neither you or your brand could create public accounts that users can easily search for. Because WhatsApp required you to know someone's contact information, brands similarly couldn't use the network to find, add, and contact prospects that might have been interested in their product. Alternatively, the companies would need to get WhatsApp information directly from the prospect or a contact list they already had or add them. Another issue with WhatsApp was that you couldn't publish content publically. While Facebook or other platforms allowed you to post content to audiences on feeds or a profile, you had to create a group of WhatsApp contacts and post links there. But, things are changing for brands on WhatsApp. WhatsApp's Growing Business OpportunitiesRecently, WhatsApp and Facebook announced the launch of WhatsApp for Business, an app that allows companies to create an account with company information, allow contacts to text or call them, and monitor app-related insights. WhatsApp for Business, which has gained over 5 million users since its 2019 launch, also enables companies to build and share product catalogs, which highlight current offerings and can link to ecommerce sites. Once a business creates a catalog, its marketing team can share its link on the brand's profile or in chats with prospects. Here's a quick demo of how the catalog tool works:
Additionally, even though connecting with broad international targets was challenging at first on WhatsApp, some companies say the smaller groups they've interacted with on were more engaged than larger social audiences. This could be because a person who gives a company their contact information or is willing to add a company's contact to might be incredibly interested in learning about that brand from the start. Aside from WhatsApp's engagement and branding opportunities, Facebook's ownership of the platform also benefits advertisers. Recent findings reveal that branded ad targeting has resulted in more ROI due to data sharing between WhatsApp and Facebook. Although Facebook plans to integrate WhatsApp and Instagram into its own flagship platform, CEO Mark Zuckerberg says WhatsApp will remain a standalone app that benefits from Facebook's app ecosystem. Because WhatsApp is a growing app that probably won't get discontinued any time soon, businesses of all sizes are continuing to experiment with it. Top Industries on WhatsApp\ Most recently, two specific industries that are flocking to WhatsApp are publishing and fashion. Meanwhile, food and beverage companies like Absolut Vodka also leverage the platform for marketing. If you're similarly aiming to target global audiences, a WhatsApp strategy could be worth considering now or in the future. But, if you're new to the platform, you might need some inspiration to learn more about what makes a mobile messaging app's strategy successful. To help you plan your first experiment, here are a few of the best WhatsApp tactics that marketers can learn from. How 5 Brands Are Using WhatsAppAdidas: "100% Unfair Pred"Adidas has been using WhatsApp since 2015 to answer questions about their products and promote new items to prospects. But recently, they launched a campaign that combined live chats and influencer marketing. In 2019, after realizing that athletic teams used WhatsApp to send team-wide communications or announcements, Adidas offered to help recreational sports players "rent" a professional athlete -- or "predator" -- for one of their upcoming games. In a WhatsApp Group temporarily opened by Adidas, the company shared that they wanted to help one uncoordinated recreational sports team win a single game by "renting" them a professional athlete. From there, recreational athletes and coaches were asked to send WhatsApp messages noting the sport they play, when their next game was, and why they needed to borrow a professional athlete to win. Days later, Adidas sent a direct message to the winning recreational athlete. The "pred" then showed up to the recreational game dressed in Adidas sportswear. “We know our audience use it to share fixture info, team selection — and team-mates messaging to find last-minute replacements,” Adidas' Managing Editor Laura Coveney told Digiday. “WhatsApp was perfect for the more functional elements of the ‘Rent-a-Pred’ hotline as it allowed consumers to share private information one-to-one with us for review, before being allocated a Predator player near them,” Coveney explained. The Financial Times Shares Free ContentThink an age-old publication known for long-form content can't succeed on an instant-messaging app? Think again. In late 2019, the Financial Times, a subscriber-only publication, posted two free daily articles in its WhatsApp Group. According to Digiday, the tactic of sharing content has given them more conversions than other social platforms, more brand awareness, and insight into what topics are important to their potential subscribers. Interestingly, the publication discovered that although its audience was much smaller, it was more engaged with the content and more likely to subscribe than audiences on other online platforms. For example, people who clicked a Financial Times link on WhatsApp were 40% more likely to return to the site within three days than those who clicked their links on other channels. The publication also found that traffic gained from WhatsApp was similar to what it received from its average Twitter post. “People liked the convenience of having [news] come through to their phone, pushed to them where they are, without having to go to our site, on a service they are already signed up to,” said the Times' Audience Engagement Editor, Alana Coates, in an interview. Absolut Vodka Launch Party CampaignOne of WhatsApp's earliest success stories came from the Swedish liquor company Absolut Vodka. When marketing the launch of its Absolut Unique vodka product in 2013, Absolut struggled with driving global audiences and was tightly competing with other liquor companies that had many more years of history supporting them. Unlike many other alcoholic beverage companies, Absolut didn't have a story of long-running success behind its brand just yet. While some liquor companies could easily market how they'd been using the same recipes for hundreds of years, Absolut was only established in 1979. Nostalgic content, such as this ad from Jim Beam, allows older brands to tell a story about their successful history, while emotionally connecting with their audiences. This was something that a young company, like Absolut, couldn't play up as a marketing tactic. Instead of inventing a story that spoke to audiences of all ages, Absolut decided to leverage WhatsApp's messaging system to earn credibility and awareness from younger audiences globally. To mark the Argentinian launch of Absolut Unique, the beverage company promoted a contest where you could win two tickets to a celebration of the new product in Argentina. To enter the tickets, you had to go on WhatsApp and message the account of a doorman named Sven to convince him why you deserved to attend the party. According to a case study, 600 Argentinian users contacted Sven over the course of three days. The campaign was also widely discussed locally which helped Absolut gain brand awareness even from people who didn't contact the account. Although Absolut is now a giant, well-known company, this is a great example of how the brand recognized and leveraged WhatsApp as a platform that could be used to boost local brand awareness and sales in another part of the world. Hellmann's: "WhatsCook"Back in 2014, Hellmann's, a U.S.-based Mayonnaise company, wanted to reach audiences in Brazil, Argentina, Chile, Uruguay, and Paraguay. To do this, they hired a team of professional chefs to help them with a WhatsApp campaign. According to Cubo, an agency that assisted with this campaign, 13,000 people signed up for the service and the average participant interacted with a chef for 65 minutes. With the "WhatsCook" campaign, Hellmann's leveraged industry experts as a way to get in contact with fans. The company already knew that people who bought its mayo wanted to use it. But, they also knew that people might not know many mayonnaise-friendly recipes. With this strategy, the brand engaged with people who love to cook and solved for the customer by showing them how to use Hellmann's main product in different ways. Yoox Personal ShoppersDuring Yoox's WhatsApp experiment, they made $80,000 off of sales through the app. This is a great example of how a company leveraged WhatsApp to reach interested prospects, ease them through the buyer’s journey with a highly interactive messaging experience, and successfully make sales without having customers enter a store. Navigating Mobile MessagingAs seen above, WhatsApp can help brands to nurture interesting prospects into leads. At the moment, you can't send a message to the entire social platform, but you can send links and engage with contacts that have already shown interest in your brand. While all of the examples are fairly different, they all emphasize how interactive and highly personalized mobile messaging techniques can be beneficial to marketing. If you're planning to test out a WhatsApp experience, keep these tactics in mind: Interested in learning more about messaging app strategies? Check out this blog post that compares WhatsApp, Snapchat, and Kik. via Marketing https://ift.tt/2QWAFZ1 tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […] The post How to Choose the Right Facebook Attribution Model appeared first on Social Media Marketing | Social Media Examiner. via Social Media Marketing | Social Media Examiner https://ift.tt/3auSOFc tin tran https://tintran.org 0919992336 tin tran #tintran #trantantin #trantin I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. I didn't pay attention to Twitch at first, but eventually, curiosity got the best of me and I decided to check it out one day. Warning: Twitch can get highly addicting. The first time I tried Twitch, I was on the platform for three hours, exploring the content of my favorite YouTubers and chatting with others, like in the screenshot below: The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. The streamer can also interact with them, making the experience feel more natural. But, other than a streaming platform, what exactly is Twitch? In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Let's begin by defining Twitch. Then, we'll talk about how Twitch is used and what it's used for. When you visit Twitch, you'll see a screen very similar to this: The homepage is curated based on previous activity, so though this screen is covered with gaming content, streamers don't have a limit on what they produce. While Twitch is largely a platform for live gameplay and commentary, talk shows, cooking shows, sporting events, and gaming conventions also pop up on the site. Twitch enables fans to connect with streamers. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. For instance, you might find that it's not abnormal for streams to be over an hour, or sometimes even two hours. It's not all streaming, though. In fact, the platform has its own convention, TwitchCon. This bi-annual event celebrates the streaming industry and is a chance for the platform's broadcasters to connect with their fans and peers in person. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). Though the streamers produce the content, Twitch has a dedicated fanbase that expands across the globe. To get an idea of Twitch's users, next, we'll go more into depth about Twitch's primary audience. Who uses Twitch?Twitch's audience is mainly comprised of teen gamers. Let's look at that a little further. When SimilarWeb studied the web behavior of Twitch users, they found primary keywords this audience searched for were "games," "computers," and "technology". From that information, we can infer that the majority of Twitch users are interested in games and the technology needed to play them. In the same report, it was also noted that 22% of traffic comes from the U.S., making it the country with the most representation on the platform, with Germany, Korea, and France not too far behind. It's also important to note — according to Twitch, the platform has over 28 million unique users per month in the U.S., who watch, on average, 95 minutes per day. And, of those users, 80% are teen males. Though the audience has a large teen male presence, know that this isn't the entire platform's user base. In fact, my favorite Twitch streamers are adult women of color. So, if you're thinking your audience isn't on Twitch, they actually might be, just in a smaller number. Still, as marketers know, those numbers could be an essential part of your target audience. If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. 6 Ways Brands Use TwitchBrands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Twitch reports that the platform is great for scaled engagement and reaching specific campaign goals. Because the site is powered by visual content, let's explore some examples to back up these goals. 1. 1,000 Dreams FundTactic: Brand Awareness 1,000 Dreams Fund is a non-profit devoted to providing 1,000 university women with grants to help them achieve their dreams and provides new grants every academic semester. The people behind 1DF partnered with Twitch to bring the program to streamers. The Twitch spin on the fund gives financial assistance to streamers who are female and currently attending university, to help with school expenses. For example, Twitch might provide financial aid for conventions like TwitchCon, conferences, new hardware, or educational programs that are devoted to creative pursuits. For Women's History Month, Twitch's Facebook account ran an ad that supported the fund, bringing awareness to 1DF and what it does for women streamers. This gave an entirely new audience an introduction to the non-profit. It also showed Twitch's diverse user base, and highlighted a cause the company supports. 2. WildEarthTactic: Target Specific Audiences WildEarth (WE) is a broadcaster that shows the day-to-day lives of animals, led by expert zoologists in Johannesburg, Australia. Recently, the site's leaders decided to expand their broadcast onto Twitch in order to broaden their audience. The streams are short, which is unusual for Twitch, but makes sense for WildEarth. Content includes a sunrise safari led by expert Lauren, in which she focuses on animals she sees on her drive and provides information about them. In the clip above, Lauren talked about how elephants are shy but friendly. Most clips on the channel are similar in that they show close-ups of animals making their homes or other animals roaming about. WE is aimed towards younger viewers, so it's no surprise that broadcasts have expanded to Twitch and YouTube. Some clips even have kid-friendly titles with emojis and current slang to attract these younger viewers. 3. Nissin NoodlesTactic: Lead Generation Streamer Pokimane boasts over four million followers on her channel and plays mostly role-playing, fantasy games. Recently, she partnered with Nissin Foods to produce a branded League of Legends broadcast. The broadcast featured her making the instant noodles during a stream. To keep the content fun and engaging, Pokimane added a 'Slurp Meter' graphic on-screen that measures the volume of her eating her meal. If I were a younger viewer watching this stream, I would think about how it would be easy to prepare and eat Nissin Noodles while using Twitch, as Pokimane did. I would want to use the 'Slurp Meter' to measure the noise-level of myself eating and report back to the community in the comments. Nissin's branded stream has been seen by over 11,000 of Pokimane's fans. This marketing technique cemented Nissin as a brand associated with her community, showing how their product fits into the gaming lifestyle. 4. PSD UnderwearTactic: Influencer Marketing Ninja is one of Twitch's most-followed streamers. For perspective, 14.7 million is half of the platform's U.S. user base. It's also the number of followers Ninja has. To get those followers interested in their brand, and celebrate TwitchCon 2018, athletic underwear brand PSD gave the streamer a bus. No, really. A bus:
PSD's marketing campaign used TwitchCon to build brand awareness with its 'Ninja Bus' and corresponding Twitter post. This partnership is a change for PSD, which usually partners with basketball, football, or wrestling athletes. A video game athlete partnership could be part of a strategy to attract audiences on a different platform. It also shows the flexibility of the product. If I were a Ninja follower attending TwitchCon and saw the bus, plastered with Ninja's branding, my very first instinct would be to Google PSD and browse the products. This advertisement speaks for itself, and no doubt earned some looks at TwitchCon. 5. IndeedTactic: Paid Advertising In a similar practice to Facebook and YouTube, Twitch plays video ads before their streams, also known as pre-roll ads. This Indeed ad shows a case study about how a Twitch streamer and digital artist used Indeed to connect. The streamer was looking for a designer to make her streams more engaging and found her talent on Indeed, a career search engine. The ad paints a picture of how gamers, streamers, developers, and creatives can use Indeed to find support for their work on Twitch. It shows how a streamer can leverage Twitch to find talent — and how talent can find work. 6. Wendy'sTactic: Lead Generation Popular gaming series Animal Crossing has a new addition, New Horizons, that came out in March 2020. Marketers at Wendy's knew Twitch would be flooded with Animal Crossing streams upon the release, so they decided to capitalize on that. The campaign is simple: a gameplay broadcast, following the Animal Crossing adventures of the store's mascot Wendy. There are several clips and streams on the account, and most of the titles include "Free Delivery" to remind Twitch users that they don't have to leave the site to eat Wendy's. Notice the extra steps the campaign takes for the branded stream. In the bottom left, there's an advertisement for free delivery from Postmates and GrubHub. At the top is the title of the campaign, "Choppin' Trees & Free Deliveries," as well as the logos of participating brands. Should your brand leverage Twitch?You might be unsure about using Twitch in your next campaign, and trust me, you're not the only one. However, as we've seen, multiple brands use Twitch to promote their brand by catering to a young audience. If your company has a similar goal, then Twitch might be a great asset to you. If you're interested in influencer marketing, you might think about using Twitch, as well. Influencers expand your audience by endorsing your brand, as we saw with Pokimane's noodle stream. Another benefit of leveraging Twitch is boosting leads with ads. Take haircare brand Head & Shoulders, for example. To market their new men's styling creams, the creative team partnered with the platform to run a contest, in which Twitch users could win 100,000 Bits, which is the site's virtual currency. The target audience for this campaign is men, so the team behind the campaign knew they would have an audience on Twitch. This is also another great reason to use the platform: if your audience is mostly male. Recall that 80% of Twitch's users are teen males, so if your product needs that kind of audience, look to Twitch. Alternatively, if your audience is using Twitch as part of their web behavior, you might look into investing in Twitch content. While you don't have to create a Twitch account and start uploading numerous streams, you can go the Indeed route and use an ad that relates to Twitch's users. For instance, maybe the company you work for sells computers. A great way to leverage Twitch in a product marketing campaign is by making an ad that shows a popular PC game on the platform right now, like League of Legends, and how it works with the computer you're aiming to sell. Twitch is an expansive platform where creatives can engage with subjects that interest them. Remember, Twitch isn't all about games — there are other categories on the platform too, like cooking and live event broadcasting. You can leverage Twitch in multiple ways and reach an expansive audience by doing so. As a casual Twitch user, I look forward to seeing what you come up with for your Twitch campaign. via Marketing https://ift.tt/2JnDvSN tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin |
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