With the world economy gradually submerging into recession due to the coronavirus lockdown, it is becoming a challenge for businesses to survive. People practicing social distancing and avoiding getting in crowded places; necessities going out of stock; and ecommerce stores delivering only essentials - in just a couple of months we have seen it all. As per an estimate, the corona crisis will cost the global economy approximately $2.3 trillion, affecting not just the common man but also the global businesses losing their money and position. Businesses Are Putting Their Digital Marketing on Hold!From digital marketing stand point, businesses are losing their web traffic, and with that – their engagement, conversation, reputation, visibility and most importantly, sales. Many brands have stopped their digital marketing as a cost cutting measure. However, that is the worst you can do to your business. The reason why temporarily discontinuing your SEO is unadvised is, it takes 3 to 4 months for your implementations to yield. If your digital marketing was thriving before and during the early stage of this COVID 19 crisis, stopping it now would be a bad idea. And if your SEO wasn’t performing to your expectations, then also, it will be a mistake to stop your digital marketing efforts. According to the Center for Disease Control (CDS) and the World Health Organization (WHO), it is going to take a few months for the normalcy to reestablish after the outbreak of COVID 19. It would not be an overstatement to say that we are currently in the worst phase of the pandemic. So, it should take another couple of months to recover from here. And pausing your SEO would not be a healthy decision for your website and overall sales. Even if the offices are closed, you can have your employees do the necessary implementations to maintain your online presence. But, remember, this is no time to be an aggressive marketer. You will need to alter your digital marketing strategy for this difficult time. This would also be a great support for your employees who you might have sacked or asked to stay at home. The following subsections underline some of the strategic ideas and considerations you can go with during the coronavirus outbreak – Go Social –The corona lockdown has brought us closer to screen. Those who did not like staying home are now spending their days watching television and staring their smart phone screen. You could use social network to empathize with your followers which include your customers and prospects both. This is like offering value to your audience, which will most likely remember your move after the lockdown is over. Use your social media to tell how you are helping the communities during the age of crisis. If you want, you can promote your good deeds on your social media. DO NOT Stop Your SEO –Since people spending more time online, it is definitely not the right decision to force your digital marketing team out. The implementations you do will prosper after your business returns to normal. While most of your competitions are completely locked down, you can make the most of this time to leave them behind. Even during the lockdown, people might need your product or service, which you can deliver to their doorsteps. If your service does not fall in the “essentials” category, then also carrying on with your SEO will enable your audience to find you easily. Ensure that your website, blog, and social networks are updated on a routine basis. This is the best way to maintain your search engine ranking page visibility. Take a Different Approach on Digital Marketing –Coronavirus has not been able to lower the number of searches performed on search engines. People are still searching for products and services on Google and Bing. You can take this as an opportunity to kick start or give a boost to your paid marketing campaigns. You could use all leading search engines and social networks to display your ads to those who are searching for products and services like yours. Paid ads have become really really cheap. The amount of ads on leading paid marketing channels is down. But the traffic is still high. So the ads are cheaper naturally. Digital marketing guru Neil Patel says, some of his clients are seeing a 71% increase in ROI after the corona effect. Help Others –Or, help those who are helping others. This is a hard time for us all. If you can make an impact by yourself using your brand name, go for it. If you cannot do that directly, you can make your contribution indirectly by helping others who are helping the communities. You can contribute many ways, by offering food to the needy, and by offering discounts – like iCustomLabel is offering free shipping during the lockdown – so your customers can save money and use it for other essential requirements. Believe it or not, offers like these can give your customer base a boost. It goes like this – enticing your audience to use your service, making them sign up for the offer, and then delivering high quality service and winning them forever. Bottom Line –Everything is temporary. This commonly uttered adage deems fit for the ongoing corona situation. Let’s take the example of the city of Wuhan in China, where – it is believed that – the first case of coronavirus was registered. The schools and restaurants are reopening and people are going out again. However, they are still wearing masks and practicing social distancing. Many other countries – like the UK and Spain – are also gearing up to ease the lockdown. In US too, it will be lifted and everything will get back to normal on the front. But on the back end, businesses, like you, should be prepared for a boost of normality. Review your website for its performance flaws and digital marketing for loopholes. Consider this lockdown a time to strengthen your online presence. If your website needs a makeover, go for a redesign. If your SEO and SMO aren’t performing, run an audit and adjust your strategies. If your pay-per-click ads are not yielding, revise your PPC lessons. The post Digital Marketing Ideas During the Coronavirus appeared first on Visual Contenting. via Visual Contenting https://ift.tt/32Dhb0E tin tran https://ift.tt/2zmt50V 0919992336 tin tran #tintran #trantantin #trantin
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Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts. #1: Set Up a Framework […] The post How to Get Started With Marketing Analytics: A 5-Step Framework appeared first on Social Media Examiner | Social Media Marketing. via Social Media Examiner | Social Media Marketing https://ift.tt/2EzUmTM tin tran https://tintran.org 0919992336 tin tran #tintran #trantantin #trantin Do you want to learn how Instagram can improve your brand? Have you ever wondered how other businesses convert their followers into hot leads? Instagram can also help you build awareness about your brand and launch new items. This social media application could help you start your own business and grow your network and followers, too. In reality, Instagram is browsed daily by thousands of users, making it home to some of the most dedicated audiences worldwide. Around 70 percent of Instagram users spent time on the site looking for a brand. Instagram enables you to advertise your brand, products, or services in a fun, honest way without having to sell hard to your customers. However, the rivalry is fierce, with billions of monthly active users and more than 500 Instagram stories shared every day. Like any social network, your Instagram profile could lead to a wrong position. You need to rise above to get more followers on this social media application. We'll teach you in this post how to build your Instagram profile and raise interest over time with a significant follow-up. We are talking about one thing that's full of genuine people, not inactive, fake followers. But first, let us consider these four important strategies on how to turn IG followers into hot leads: 1. The importance of Instagram lead generation adsTo begin your business, you will have to create both the Facebook page and Instagram business profile. Then, after creating these two, proceed with the Instagram lead generation ad be found in the Ads Manager. The step-by-step process is very simple to follow: - what are your objectives - who are your audience - automatic placements are highly recommended for selection - optimize your bid - create your ad theme 2. Use lookalike audience strategyCustomizing your audience on Facebook lets you attract Instagram users with similarities in terms of your existing clients. Facebook works with creating a lookalike audience of Instagram users, according to: - Users who only visit your profile - Users who engage with your ads’ content - Users who only engage with your IG profile - Users who sent private messages about your business - Users who save your posts or ads The purpose of lookalike audiences is to generate leads by focusing on users' interests (as seen on similar advertising platforms such as Facebook Ads, LinkedIn Ads, cplone.com, etc.). 3. Make your bio effectiveThere are three important elements you should know about how to make your bio effective:
4. User-Generated ContentOne way to take advantage of gaining more profile visitors is to share user-generated content. People love seeing proofs of products or ads being introduced online by users. This could also help win the trust of social media users in no time. ConclusionAs you can see, Instagram is not just about posting photos, videos, or sharing stories. It is also about creating your network, build trust, and grow your business. These four marketing strategies mentioned above are just some of the simplest ways to boost your online business and attract more prospective clients. The post How to Turn Instagram Followers into Hot Leads appeared first on Visual Contenting. via Visual Contenting https://ift.tt/2YRE3Zf tin tran https://ift.tt/2zmt50V 0919992336 tin tran #tintran #trantantin #trantin When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's when I started looking into Zoom backgrounds. I found a few funny ones, some professional ones, and even a couple of creative options. It turned out to be really fun to express myself with a Zoom background. If you're in the same predicament, look no further. Below, let's learn how to set up a Zoom background, and then we'll show you our favorite ones. 1. Open ZoomBefore we dive into our favorite Zoom backgrounds, let's learn how to set one up. To start, open your Zoom app and log in. 2. Go to Zoom "Preferences"Once you're logged in, click "zoom.us" on the top left and then hit "Preferences." You can also get to this page by clicking your profile image on the top right corner, and then clicking "Settings." 3. Click "Virtual Background"When you've opened your settings, click "Virtual Background" on the left-hand side. 4. Click the "Plus" sign and "Add Image"Now, click the plus sign on the right, and click "Add Image." Voila. Now you can add any image that you have the rights to and that meets the image guidelines. Tips for Determining When to Use a Zoom BackgroundSo, when should you use a Zoom background? Well, some days you might wake up and your living room is a mess, or the dishes haven't been washed, or your roommates are walking around. In fact, I've actually had to take meetings in the bathroom because it was the only empty room in my house and I had an important meeting. Whether it's a noise-related issue or you want to limit distractions in the background, that's when Zoom backgrounds come in handy. Plus, these backgrounds can be a great way to break the ice. They can often be used as a conversation starter. A lot of people on my team were actually surprised when they learned that my house did not look like the Zoom background I always use (see screenshots above). However, it's important to remember the tone of the meeting when you're choosing a background. If there's a professional meeting, it probably isn't time to break out a Taylor Swift concert background (which I have and use for informal meetings). Additionally, your Zoom backgrounds shouldn't be distracting. In fact, sometimes the point of the background is to lessen distractions. So try to avoid super bright, or complex images. Also, make sure you have the rights to use the images you've downloaded. Your images shouldn't require licensing or attribution. How to Troubleshoot Glitchy BackgroundsNow, this probably isn't a surprise, but sometimes technology doesn't work as planned. If your background is glitching, try a few of these quick options to fix it.
Our Favorite Zoom BackgroundsNow for the fun part. Choosing Zoom backgrounds is one of my favorite activities. Below are some of our top picks at HubSpot. Zoom Backgrounds for Casual Meetings1. Vacation Vibes2. Cute Animals3. Nature4. ConcertZoom Backgrounds for Formal Meetings5. Library6. House7. Minimalist Architecture8. Splash of ColorOriginal Zoom Backgrounds from HubSpot9. Colorful Background10. BubblesZoom backgrounds can be a great way to limit distractions and start a conversation. Just remember to think about the tone of the meeting when you're choosing your background images. via Marketing https://ift.tt/3hJ0lnj tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones. SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't imagine. When choosing which part of a title to shorten, brand names and boilerplate text are obvious choices. But how do you determine if this is something you should consider for your own SEO? Here's an example of a brand's site name at the end of every title: We've all seen sites like this. Heck, most of us do this on our own sites. The question is, does having our brand/site name at the end of every title actually help, or hurt? But first, we also have to consider other types of boilerplate. What is boilerplate? Boilerplate simply means standardized, non-unique pieces of text that are used over and over again. This often includes things like categories, product categories, author tags, and taglines. In this example below, the boilerplate text on every title includes "Tomatoes - Vegetable Seeds - Shop." Sometimes boilerplate material can become quite long. The comic book review site Major Spoilers (awesome name!) often includes the same 65-character boilerplate on many pages: "Major Spoilers – Comic Book Reviews, News, Previews, and Podcasts" Of course, at this length, it's so long that Google truncates every single title: The problems that boilerplate can cause your SEO are threefold:
Experiment #1: Remove category from titleWe decided to run a couple of boilerplate experiments here at Moz, to see if we could increase our rankings and traffic by removing some of the repeating parts of our titles. We started with our Whiteboard Friday blog posts. Every time Moz publishes a new Whiteboard Friday, we traditionally include "Whiteboard Friday" in the title. What would happen if we removed this from the titles? Using an A/B split test methodology — where we rolled the test out on 50% of the titles and used the other 50% as a control — we saw an amazing 20% uplift from this experiment. This chart represents the cumulative impact of the test on organic traffic. The central blue line is the best estimate of how the variant pages, with the change applied, performed compared to how we would have expected without any changes applied. The blue shaded region represents our 95% confidence interval: there is a 95% probability that the actual outcome is somewhere in this region. If this region is wholly above or below the horizontal axis, that represents a statistically significant test. Honestly, the results surprised us. Whiteboard Friday is a popular brand (so we thought) but removing this boilerplate from our titles produced a significant uplift in traffic to those pages. At this point, we got cocky… Experiment #2: Remove brand from titleIf removing the category name from Whiteboard Friday posts produced such a significant uplift, what if we removed our brand name from all titles? For this A/B experiment, we did exactly that—removing the word "Moz" from 50% of our titles and measuring the results. Crazy, right? If it worked by removing "Whiteboard Friday" would we see the same uplift by removing "Moz?" Sadly, Google had other plans: While this A/B test never reached full statistical significance, we actually saw a 4% decline in traffic by removing our brand from our title tags. Boo! So why did this test not produce the same gains? To be honest, I've removed the brand name from other site's titles and seen as much as a 20% uplift. It turns out that whether or not removing brand/boilerplate will be beneficial to your SEO depends on a few key factors, which you can gauge in advance. How to know if removing boilerplate may succeedOver 10 years of experience and literally millions of title tags, I've found that there are basically four factors that influence whether or not removing boilerplate from your titles might be beneficial:
Simple technique for determining your brand strength and boilerplate relevancyThis simple technique will also show why removing "Whiteboard Friday" led to an increase in traffic while removing "Moz" from titles did not. Here's what you want to do: for each piece of boilerplate, determine the number of URLs on your site that rank/receive traffic for those keywords. For this, we'll use Google Search Console. Simply enter your boilerplate/brand as a query filter (you may need to break it into chunks for longer boilerplate) and see how many URLs receive traffic for queries that include that keyword. When we filter for keywords that contain our "moz" brand name, we find thousands of ranking URLs. People are searching for things like:
As our brand name is part of so many queries and leads to visits across thousands of pages, this tells us that "Moz" is a very strong brand, and we'd likely be smart to include it as part of our title tags. "Moz" is also very short at only 3 characters, which doesn't hurt either. So what happens when we try this same technique with "Whiteboard Friday" — the boilerplate that led to a 20% uplift when we removed it? We see a very different result: In this case, almost all the traffic for "Whiteboard Friday" search terms goes to only one or two pages. For most Whiteboard Friday posts, the term is simply irrelevant. It's not what people are searching for, and the brand isn't strong enough to produce additional uplift. Also, at 17 characters long, this boilerplate added significant length to each of our titles, in addition to possibly diluting the relevancy for what the posts were ranking for. Final thoughts + bonus free title tag webinarThese tips can't tell you definitively whether you should or shouldn't include boilerplate or brand in your title tags, but they should give you a pretty good idea of when you should test things out. Remember: Always test and evaluate before making any SEO change permanent. At least know the impact of the change you are making. Also, please don't be under the impression that you should always remove boilerplate from your titles. In some instances, actually adding boilerplate can produce an uplift, particularly when the boilerplate is:
If you've got 40 minutes, it's definitely worth a watch. Best of luck with your SEO! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! via The Moz Blog https://ift.tt/2QDVQyz tin tran https://ift.tt/2zmt50V 0919992336 tin tran #tintran #trantantin #trantin For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete.Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? Here, we’ll look at eight companies that use AR in innovative and inspiring ways. These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. Augmented Reality ExamplesAugmented Reality for Product Marketing1. Home DepotDecorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks beautiful online, but might be too bright in your bathroom? What if that coffee table doesn’t fit in your living room like you’d hoped? In 2015, Home Depot released their Project Color app, which uses patent technology to show users what a paint color will look like in their home. The AR technology takes into account lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Home Depot isn’t the only home furniture store to use AR to create value for their users -- Lowe’s and Ikea have similar AR technology built into their apps. 2. TimberlandIf you’re anything like me, the idea of trying on items in the dressing room can sometimes deter you from shopping at all. More than once, I’ve said, “I’ll buy it, try it on at home, and return it if I don’t like it,” just to avoid the hassle of carrying a pile of clothes into a dressing room line. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Using Kinect motion sensing technology, Timberland’s virtual fitting room allowed shoppers to see an image of their face, and a similarly-sized model body, in different outfits. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. While fitting rooms might not be the end of the world (first-world problems?), Timberland stands out as a helpful brand by offering customers a fun and useful alternative. 3. SephoraThere’s a reason many women don’t buy makeup products online -- it’s impossible to know if you’ll like the lip color or foundation coverage if you don’t try it on, in-store. Sephora understands this struggle, and created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera. Users can also find out which tools or products they’ll need to apply certain products. Additionally, Modiface’s augmented reality technology can show users the effects of months of skincare on their skin -- a visual they won’t find in-store. Bridget Dolan, Sephora’s head of innovation, appreciates the necessity of a long-term AR strategy. “When it comes to augmented and virtual reality, it can only be successful if it’s truly useful,” Bridget told Glossy. “We weren’t interested in just buzzy. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.” Sephora’s use of augmented reality isn’t just helpful for users -- it also drives sales by appealing to Sephora’s more tech-savvy consumers, and encouraging those consumers to become brand ambassadors by recording and sharing their augmented reality experiences online. 4. AMC TheatersDelivering a message when and where your audience wants to receive it is a critical component of a successful marketing strategy. This is especially true when it comes to AR. AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they’re at the movies, incorporated AR technology into their AMC app. When a user sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information, including a cast list and a trailer. If they’re interested in the movie after scanning, they can also purchase a ticket immediately, within the app. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place. 5. Taco BellThere are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones. By connecting their users with live social media content, Taco Bell successfully used AR to cultivate a stronger sense of community. They also showcased their brand as a major player in innovation, particularly in the fast-food industry. 6. StubHubAugmented reality enables you to both visualize and interact with a space -- two critical functions when choosing how much you’re willing to pay for a stadium seat. For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium, as well as nearby parking garages and concession stands. This enabled potential buyers to visualize their full experience before purchasing, and minimized the risk of paying for a subpar seat. StubHub’s reliance on AR solved for a common customer problem -- as StubHub CTO Matt Swann points out, "We’re solving for real pain points, not just tech for the sake of tech. For a lot of people, it's not an event you just show up for, it's kind of a bucket list item." Particularly for out-of-towners, the ability to virtually compare different seat locations adds a level of comfort for hesitant buyers. Back in 2016, the company also introduced a “virtual view” option on their app, letting ticket buyers preview their view from their seats before purchasing. The results were tremendous -- StubHub saw app engagement more than double within one year. AR and Experiential Marketing7. NetflixTo market season two of the Netflix original series Stranger Things, the streaming company launched a series of AR/VR lenses on Snapchat. With the lens shown in the video below, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. Aside from this lens, which is incredibly immersive for a mobile app, Netflix has also leveraged AR filters to promote its content. The video below highlights just a few that were featured on apps like Facebook and Snapchat. 8. PepsiIn 2014, Pepsi installed AR technology in a London bus shelter, making it appear as if a lion, UFOs, flying saucers, and other objects were headed straight for Londoners. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. Afterwards, a video of the bus shelter’s AR technology attracted over six million views on YouTube -- making it one of YouTube’s most viewed advertising campaigns. Pepsi’s campaign highlights the effectiveness of AR when a company truly knows their audience. Pepsi didn’t need to use AR to advertise their products -- instead, they trusted their consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around their brand as a result. The State of AR in MarketingWhile a number of brands still can't access AR quite yet, marketers can still take a note from how these brands creatively implemented a new technology into their content marketing strategies. Ultimately, as the media landscape changes and technology gets more advanced, marketers at business of different sizes might have more opportunities to implement technology. And, when they do, they'll need to think creatively and innovatively about how they invest in it. To learn more about AR in marketing, check out this ultimate guide. If you want to dive deeper into virtual reality, you might enjoy this list of examples. via Marketing https://ift.tt/2mZ6Doo tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads, or PPC. According to our guide, Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." Simply put, the advertiser has to pay the publisher whenever a visitor interacts with the ad. In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. And, if you're the owner of a small- to medium-sized business, you may be more interested in Bing's PPC benefits than Google's. In this post, let's break down how Bing PPC ads work, as well as how they compare to Google Ads. Bing PPCBing PPC ads operate on Microsoft's three popular search engines: Bing, Yahoo, and AOL. When you use Bing campaigns, your content is shared across all of these platforms at once. With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. In terms of functionality, Bing PPC ads work similarly to Google ads. You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad. Like Google, your ad's copy can have up to 80 characters and Bing even has support tools that can help your team build a cost-effective keyword list, so you never waste money on ads that aren't being displayed. With Bing, you can also set up targeting filters that determine where and when an ad will be published. For example, if you want your ad to only appear on mobile devices, you can select the mobile traffic option. Or, if you want the ad to appear solely on Yahoo, you could filter it from Bing and AOL. This gives your team more flexibility and optimizes the effectiveness of your PPC campaign. Bing PPC ads present a timely opportunity for marketing teams. It's less competitive than Google AdWords, and its users shop online 36% more than any other search engine. While Google AdWords is still a very powerful tool, there are some advantages of Bing that makes it attractive for small- to medium-sized businesses. So, now that we're familiar with how Bing PPC ads work, let's discuss some of the key differences between Bing PPC and Google AdWords. 1. Bing Ads offers unique filter options and social extensions.While both Bing PPC and Google AdWords allow you to filter your ad's targeting, Bing's software has a unique innovation that sets it apart from Google. With Bing, you can set age filters for your search ads, so only visitors of a certain age group will see them. Or, you can set up a location filter so visitors in a certain part of the world see your content. This way, you'll ensure qualified leads are being exposed to your marketing campaigns. Another key feature that Bing has an advantage in is its social extensions. Social extensions are a line of copy on your ad that tells the visitor how many social media followers your business has. On Bing, this feature shows your social following for Facebook, Twitter, and Instagram. Google AdWords, however, can only show you the number of Google+ followers. 2. Google has a bigger reach, but Bing's audience is older and tends to have higher income.According to Microsoft, Bing represents more than 34% of the world's desktop search engine marketplace. That means about one in every three people will use Bing over another search engine.
In terms of the largest audience, Google is the outright favorite. But, that doesn't mean Bing isn't worth your investment. Bing has over 137 million users who search roughly six billion times each month. These people tend to be older than Google's users, and have an income of more than $100K. So, even though Google has a larger audience, Bing works with users who have substantial buying power. 3. Bing users are interested in financial and shopping services, so you might see higher conversion rates on Bing depending on your industry.When tested by Blue Corona, Bing PPC experienced a 34% higher click-through rate than Google ads. Additionally, new research found that financial and shopping services have experienced the most success with Bing PPC. This is mostly attributed to MSN's and Yahoo's popular financial reporting, which yields more keywords related to online shopping and business reports. Bing users tend to be more engaged with sites after ad clicks, as well. In one industry, Bing ads had a 56% higher conversion rate than Google AdWords. That's because Bing users typically have more interest in e-commerce and are willing to spend money online. 4. Bing Ads often appear higher on the search results page.Since there are fewer users on Bing, its ads tend to display higher on search results than Google AdWords. In fact, Bing ads appear 35% higher in search results than Google ads. Bing copies Google's keyword auction technique, which favors its users because they don't have to outbid Google's massive user base. With Bing's less-competitive market, you won't have to bid as much on keywords to maintain your spot on the search results page. 5. Bing has lower cost-per-click.With fewer competitors bidding on keywords, you can expect to spend less on your Bing ads. In fact, one business spent 35% less on Bing ads than it did on Google AdWords. In terms of cost-per-click (CPC), ReportGarden found that the average CPC for Bing was $7.99 whereas Google's was $20.08. Since there's less overall traffic occurring on Bing, CPC is typically less expensive. This presents an opportunity to obtain a strong ROI if you can capitalize on the right keyword at the right time. Google Ads vs. Bing Ads: Which One is Right for Your Business?If you're choosing between Google AdWords and Bing PPC, both tools can be valuable assets to your marketing team. With Google, you have access to a massive audience with users from many demographics, and you can trust that your content will be displayed on the world's preferred search engine. However, this space is highly competitive, and you'll need to monitor your campaign diligently if you want to see a positive return on your investment. Your marketing team will need plenty of means and experience to make Google AdWords a reliable source of lead generation. Bing PPC presents a lower-risk option for paid ad campaigns. You still have access to a large audience, but keyword bidding isn't as competitive as Google. The tradeoff here is that Bing traffic is significantly lower than Google's. So, while your ads may be positioned higher and cost less, they may not be seen by as many people. That limitation may be discouraging to larger companies that have bigger marketing budgets. For more information about PPC ads, read these PPC campaign tips. via Marketing https://ift.tt/31BYL17 tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Why is Audio Important In a remote online meeting? Many workers work from home, many meetings are held online, and more candidates are interviewed via webcam. 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