Đây là bài viết chia sẻ của Tin Tran dưới góc nhìn cá nhân về Strong Bear, hay còn gọi với cái tên quen thuộc là Võ Hoàng Mạnh Hùng. Anh ấy là CEO và cũng là Co-founder của công ty Designveloper ở TP. Hồ Chí Minh, Việt Nam. Hiện tại, anh Strong Bear đang […] The post Cảm ơn CEO Strong Bear và công ty Designveloper appeared first on Tin Tran. Via https://tintran.org/strong-bear.html
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Chó không chỉ là loài động vật trung thành! Chúng sống rất tình cảm mà chúng còn là người bạn tốt với con người. Bên cạnh sự thông minh, can đảm, nhờ vào khả năng cảm nhận tuyệt vời, những chú chó còn biết cố gắng làm chủ nhân vui và hài lòng. Bản thân […] The post Top 8 Giống Chó Thông Minh Nhất appeared first on Tin Tran. Via https://tintran.org/top-8-giong-cho-thong-minh-nhat.html Hãy đọc và suy ngẫm những câu nói hay về tình yêu dưới đây để cảm nhận được tình yêu. Tình yêu luôn mang đến cho chúng ta nhiều cung bậc cảm xúc khác nhau: vui buồn, hạnh phúc, lãng mạn. Nếu bạn đang có tâm trạng thì hãy chọn những câu nói phù hợp với […] The post Những Câu Nói Hay Về Tình Yêu, 100+ Danh Ngôn Hay Nhất appeared first on Tin Tran. Via https://tintran.org/nhung-cau-noi-hay-ve-tinh-yeu.html Trẻ em luôn trong trắng, hồn nhiên và ngây thơ như những tờ giấy trắng. Theo định nghĩa pháp lý, trẻ em được biết tới là một người chưa tới tuổi trưởng thành. Với bài viết về những câu nói hài hước về trẻ em, mình hy vọng các bạn độc giả sẽ đồng cảm […] The post Top những câu nói hài hước về trẻ em cực hay appeared first on Tin Tran. Via https://tintran.org/nhung-cau-noi-hai-huoc-ve-tre-em.html Thất bại không phải là rào cản, mà đó là cơ hội để tiến gần đến sự thành công. Nếu cố gắng thành công thì hãy thành công vang dội. Song để có được sự nổi tiếng, giàu có và thành công thì bạn phả luôn học hỏi được rất nhiều từ thất bại. Không bao […] The post Thành công vang dội là cách trả thù ngọt ngào appeared first on Tin Tran. Via https://tintran.org/thanh-cong-vang-doi-la-cach-tra-thu.html Cơ thể mỗi người cần có hoạt động thể chất thường xuyên để tăng cường sức khỏe. Bên cạnh các bài tập thể dục cơ bản thì đạp xe đạp cũng là món thể thao hữu ích. Đạp xe là một bài tập tuyệt vời giúp bạn có cuộc sống tràn đầy năng lượng. Không […] The post 10 Lợi ích sức khỏe của việc đạp xe mỗi ngày appeared first on Tin Tran. Via https://tintran.org/10-loi-ich-suc-khoe-cua-viec-dap-xe.html An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. That’s why we’ve compiled this guide, to help you discover and master storytelling and weave gorgeous, compelling tales for your audience. Pick up your pen, and let’s dive in. While this definition is pretty specific, stories actually resemble a variety of things. This graphic from ReferralCandy helps outline what stories are and are not. Storytelling is an art form as old as time and has a place in every culture and society. Why? Because stories are a universal language that everyone — regardless of dialect, hometown, or heritage — can understand. Stories stimulate imagination and passion and create a sense of community among listeners and tellers alike. Telling a story is like painting a picture with words. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or business. You might’ve heard of these folks — we typically refer to them as marketers, content writers, or PR professionals. Every member of an organization can tell a story. But before we get into the how, let’s talk about why we tell stories — as a society, culture, and economy. Why Do We Tell Stories?There are a variety of reasons to tell stories — to sell, entertain, educate or brag. We’ll talk about that below. Right now, I want to discuss why we choose storytelling over, say, a data-driven powerpoint or bulleted list. Why are stories our go-to way of sharing, explaining, and selling information? Here’s why. Stories solidify abstract concepts and simplify complex messages.We’ve all experienced confusion when trying to understand a new idea. Stories provide a way around that. Think about times when stories have helped you better understand a concept … perhaps a teacher used a real-life example to explain a math problem, a preacher illustrated a situation during a sermon, or a speaker used a case study to convey complex data. Stories help solidify abstract concepts and simplify complex messages. Taking a lofty, non-tangible concept and relating it using concrete ideas is one of the biggest strengths of storytelling in business. Take Apple, for example. Computers and smartphones are a pretty complicated topic to describe to your typical consumer. Using real-life stories, they’ve been able to describe exactly how their products benefit users … instead of relying on technical jargon that very few customers would understand. Stories bring people together.Like I said above, stories are a universal language of sorts. We all understand the story of the hero, of the underdog, or of heartbreak. We all process emotions and can share feelings of elation, hope, despair, and anger. Sharing in a story gives even the most diverse people a sense of commonality and community. In a world divided by a multitude of things, stories bring people together and create a sense of community. Despite our language, religion, political preferences, or ethnicity, stories connect us through the way we feel and respond to them … Stories make us human. TOMS is a great example of this. By sharing stories of both customers and the people they serve through customer purchases, TOMS has effectively created a movement that has not only increased sales but also built a community. Stories inspire and motivate.Stories make us human, and the same goes for brands. When brands get transparent and authentic, it brings them down-to-earth and helps consumers connect with them and the people behind them. Tapping into people’s emotions and baring both the good and bad is how stories inspire and motivate … and eventually, drive action. Stories also foster brand loyalty. Creating a narrative around your brand or product not only humanizes it but also inherently markets your business. Few brands use inspiration as a selling tactic, but ModCloth does it well. By sharing the real story of their founder, ModCloth not only makes the brand relatable and worth purchasing, but it also inspires other founders and business owners. Source: ModCloth What makes a good story?Words like “good” and “bad” are relative to user opinion. But there are a few non-negotiable components that make for a great storytelling experience, for both the reader and teller. Good stories are …
According to HubSpot Academy’s free Power of Storytelling course, there are three components that make up a good story — regardless of the story you’re trying to tell.
Now that you know what your story should contain, let’s talk about how to craft your story. The Storytelling ProcessWe’ve confirmed storytelling is an art. Like art, storytelling requires creativity, vision, and skill. It also requires practice. Enter: The storytelling process. Painters, sculptors, sketch artists, and potters all follow their own creative process when producing their art. It helps them know where to start, how to develop their vision, and how to perfect their practice over time. The same goes for storytelling … especially for businesses writing stories. Why is this process important? Because, as an organization or brand, you likely have a ton of facts, figures, and messages to get across in one succinct story. How do you know where to begin? Well, start with the first step. You’ll know where to go (and how to get there) after that. 1. Know your audience.Who wants to hear your story? Who will benefit and respond the strongest? In order to create a compelling story, you need to understand your readers and who will respond and take action. Before you put a pen to paper (or cursor to word processor), do some research on your target market and define your buyer persona(s). This process will get you acquainted with who might be reading, viewing, or listening to your story. It will also provide crucial direction for the next few steps as you build out the foundation of your story. 2. Define your core message.Whether your story is one page or twenty, ten minutes or sixty, it should have a core message. Like the foundation of a home, it must be established before moving forward. Is your story selling a product or raising funds? Explaining a service or advocating for an issue? What is the point of your story? To help define this, try to summarize your story in six to ten words. If you can’t do that, you don’t have a core message. 3. Decide what kind of story you’re telling.Not all stories are created equal. To determine what kind of story you’re telling, figure out how you want your audience to feel or react as they read. This will help you determine how you’re going to weave your story and what objective you’re pursuing. If your objective is to …
4. Establish your call-to-action.Your objective and call-to-action (CTA) are similar, but your CTA will establish the action you’d like your audience to take after reading. What exactly do you want your readers to do after reading? Do you want them to donate money, subscribe to a newsletter, take a course, or buy a product? Outline this alongside your objective to make sure they line up. For example, if your objective is to foster community or collaboration, your CTA might be to “Tap the share button below.” 5. Choose your story medium.Stories can take many shapes and forms. Some stories are read, some are watched, and others are listened to. Your chosen story medium depends on your type of story as well as resources, like time and money. Here are the different ways you can tell your story.
6. Write!Now it’s time to put pen to paper and start crafting your story. With your core message, audience objective, and call-to-action already established, this step is simply about adding detail and creative flair to your story. Read more about our storytelling formula to help you with this step. 7. Share your story.Don’t forget to share and promote your story! Like with any piece of content, creating it is only half the battle — sharing it is the other. Depending on your chosen medium, you should definitely share your story on social media and email. In addition, written stories can be promoted on your blog, Medium, or through guest posting on other publications. Digital stories can be shared on YouTube and Vimeo. While spoken stories are best conveyed in person, consider recording a live performance to share later. The more places you share your story, the more engagement you can expect from your audience. Storytelling ResourcesStorytelling is a trial-and-error process, and no one tells a story perfectly on the first try. That’s why we’ve collected these resources to help you fine-tune your storytelling skills and learn more about the different ways a story can be told. For a Written StoryFor a Spoken StoryFor an Audio StoryFor the Digital StoryOver To YouStorytelling is an art. It’s also a process worth mastering for both your business and your customers. Stories bring people together and inspire action and response. Also, today’s consumer doesn’t decide to buy based on what you’re selling, but rather why you’re selling it. Storytelling helps you communicate that “why” in a creative, engaging way. Plus, isn’t storytelling more fun? via Marketing https://ift.tt/2NTWMiu tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. If you're not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to) your content? Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about. Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Check 'em out, below. Beautiful Blog Examples to Inspire You17 Inspiring Examples of Beautiful Blog Homepage Design1. Help ScoutSometimes, the best blog designs are also the simplest. Help Scout, makers of customer service software, uses a unique but minimalist design on its blog that we love -- it limits the use of copy and visuals and embraces negative space. What we particularly like about this blog is its use of featured images for all posts, including a banner one at the top that highlights a recent or particularly popular entry. These icons are set in front of bright, block colors that catch the readers' eye and signal what the post is about. And it works -- everything about this blog's design says "clean" and "readable."
2. Microsoft StoriesFull disclosure: We've totally gushed over Microsoft's "Stories" microsite before. We can't help it -- what better way to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and inspiring branded content? Plus, the square layout of these stories is reminiscent of the Microsoft logo, which achieves a valuable brand consistency. Microsoft Stories is also a prime example of how a business blog can be a major asset for an overall rebrand. In recent years, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." It's the softer side of Microsoft, so to speak. When you're trying to convey a certain brand message, your blog can be used to communicate it -- both aesthetically, and content-wise.
3. PandoAn important aspect of a well-designed blog is a consistent color scheme and style -- after all, 80% of consumers say that color boosts their recognition of a brand. It's interesting to see how color consistency can unify the more diversified elements of design. Pando, a blog that explores the startup cycle, incorporates blue tones in several sections of its site -- the background, highlight bars, and certain areas of text. But it also uses several different fonts -- all of which manage to look seamless together, when tied together by a cohesive color scheme.
4. Design MilkDesign Milk, an online contemporary design outlet, uses a very simple layout to highlight its posts. The sidebar to the right -- which remains visible when a blog post is opened to read -- is perfect for showcasing thumbnail images for new articles. That's an internal link strategy, which helps to encourage readers to remain on the site longer. The social icons at the top are a pleasant addition to the overall look and feel of the site -- they're easy to spot, and make it easy to share Design Milk's content. (And to learn more about adding social buttons to your blog, check out this post.) 5. FubizFubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization. Near the top of the blog's homepage, readers can side-scroll through "highlighted" posts. Below that is the Creativity Finder, where visitors can select their chosen personas -- from "Art Lover" to "Freelance" -- location, and the type of content they're looking for. From there, readers can browse content specifically catered to them. We can't help but love the header image, too. It uses something called "blue mind" psychology, which has found that the sight of open water can naturally draw us in. By using it in a design scheme, Fubiz is able to visually attract visitors to its content.
6. Webdesigner DepotWith a name like "Webdesigner Depot," it's no wonder that this design news site is visually appealing. One thing that we particularly like is the way Webdesigner Depot has incorporated social sharing icons on each individual post. While we of course suggest actually reading each piece, having those links readily available helps visitors immediately share a headline they find interesting. And check out those navigation arrows on the right -- never before has it been so easy to scroll to the top or bottom of a page. What's more, the color scheme, background, and fonts are all consistent -- which keeps this blog looking professional, but still distinct from the basic blog templates we might be used to seeing.
7. MashableI mean, just look at that header image. The bold colors, the wiring overlay, the gripping pupil and the contrasting text. It absolutely catches the reader's eye -- no pun intended. Mashable breaks its content into three noticeable sections on the homepage: New posts are listed on the left in the smallest sized thumbnails. "What's Rising" posts are displayed in the center column as large thumbnails, and the "What's Hot" posts are shown to the right, also as large thumbnails. This three-pronged approach to displaying content can help readers decide which kind of news matters to them the most -- the attention-grabbing top story, or other posts that are currently trending. Plus, we like that the number of shares is displayed in each post preview -- that's a great form of social proof.
8. Brit + CoEverything about the Brit + Co homepage says "clean," "warm," and "welcoming." It's free of clutter, making the content more digestible, and the layout is extremely organized. We dig the seasonality of the site, too. I mean, avocado jack-o'-lanterns on the dawn of October? Adorable, and replete with a colorful, fun photo to illustrate the story's content. The subtle "trending" header also serves as a nice way to promote popular content, without being too in-you-face about it. Plus, with such great visuals, we took note of the nod to Pinterest -- that icon is important to include when your blog incorporates attractive imagery.
9. Tesco LivingWe love the colorful, consistent design of Tesco Living, the blog site of British grocery chain Tesco. Remember how we keep harping away at brand consistency? Check out the rhombus-like designs in the top banner -- that reflects the same ones that appear in Tesco's logo. What Tesco Living has achieved is a great balance of simplicity and boldness. The layout is extremely minimal, but it isn't dull. Warm and welcoming shades underscore each content category, and the photos add dashes of colors throughout the site. It's a great example of how the right imagery can achieve an appealing "less-is-more" appearance, especially if that fits in with your overall brand concept.
10. CrewCrew Backstage, the blog of the Crew platform for designers and developers, has a fabulously minimalist blog design, but quiet a unique one. Notice that, above the fold, it features one blog post with a large title, subtitle, and call-to-action to read more. To the left, there's an equally minimalist call-to-action that makes it easy for readers to connect with Crew, or learn more. Plus, there's that consistency again -- everything above the fold is the same shade of blue, which has been shown to invoke brand trust.
11. Innocent DrinksNot only are the folks at Innocent Drinks great copywriters, but the design of its blog is also a great reminder that blog designs don't have to get super fancy. Notice how the logo -- displayed in the upper left -- is simple, cartoonish, and almost delightfully child-like. It works for Innocent Drinks (hint: childhood innocence), and that brand presence is maintained throughout the company's blog. The colorful fonts, for example, match the logo and stay in line with the brand's casual, playful voice. We also like the easily-navigable archive links on the left, which are complemented by the geometric social sharing buttons on the right.
12. 500pxMuch like Crew, the photography blog, 500px, leads with one featured article and a big, bold, high-definition photo to draw the reader in. That makes is pretty clear what the blog is about -- it boasts valuable content on photography with gripping photography. Plus, how cool is it that the social links are right there, obviously displayed above the fold? They keep readers engaged with the content, and make it easy to share the photography -- and, content with images is up to three times as likely to be shared on social media.
13. Pixelgrade
Pixelgrade is a design studio that creates stunning WordPress themes for all sorts of creative people and small businesses.
Their blog page does a great job of highlighting one of their most recent or popular blog posts, alongside a clear call to action and a short excerpt. What I like best is that the design of the page is 100% in line with their brand and how they communicate on other channels as well, like Instagram , Facebook , or Twitter .
You will have no problem in identifying their blog posts, among other content you might come across while scrolling on social media.
14. BarkPostIt's no secret that we kind of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner came across our radar, it got our attention. BarkPost, the blog of canine subscription box company BarkBox, is a great example of design for a number of reasons. First, look how easy it is to subscribe -- the call to action is right there, above the featured content. The social share icons are easily noticeable, too -- and, of course, all in the brand-matching, trustworthy blue. We also like that BarkPost draws attention to its sister companies, all of which are owned under the Bark & Co portfolio of brands. But at the same time, the blog doesn't hock its own products -- rather, it serves as an informational resource to dog parents and lovers alike.
15. Goodwill Industries InternationalWho says nonprofit organizations can't blog? Nay, they should -- and Goodwill's clean, colorful navigation (again -- the trustworthy blue) draw the reader to the important elements of this blog. The posts are also neatly positioned and easily accessible to readers. And, visitors can pick the type of information that matters to them the most by choosing a topic from the drop-down menu on the top right. Finally, we love that there's a collaborative call to action in the introductory text that invites readers to contribute content to the Goodwill blog. After all, the organizations services have reached 37 million people -- here's a way for them to share their stories, or invite donors to write about why they chose to support Goodwill. 16. charity: waterKeeping the nonprofit blogging train going is charity: water, which makes excellent use of high-quality photography. Recently, the organization redesigned its blog with a lengthy post dedicated to its 10-year anniversary. Using that opportunity to share its impact over the past decade, charity: water maintained a simplistic design with concise text and bright images from the anniversary event. Plus, there's a clear CTA to donate at the top of the page. Placing that above a story about charity: water's impact is a double-edged sword, by both inspiring people to contribute to the cause while making it easy to do so.
17. Johnny CupcakesTo clear up any confusion, Johnny Cupcakes doesn't actually make cupcakes. It makes clothing. But the company has done a great job of playing up its brand's association with baked goods -- its blog uses the subdomain "kitchen." Plus, the folks at Johnny Cupcakes know a thing or two about brand consistency across channels. Its blog's simple color scheme and matching fonts help to create a unified user experience from the shop to general content, all the while throwing in bold, colorful images to catch readers' attention. Also, visit the website and have a scroll -- we think it's pretty cool how the background images vary, but stay positionally static for each entry.
Here are 15 more award-winning website design examples. via Marketing https://ift.tt/2k64y9q tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic. Before you get all hung up on what shade of green to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture. What is Brand Strategy?Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable. (We'll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let's clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name. In fact, your brand is much more than that -- it's the stuff that feels intangible. But it's that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other. So to help you rein in what many marketers consider more of an art and less of a science, we've broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages. 7 Components for a Comprehensive Branding Strategy1) Purpose"Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose," explains Allen Adamson, chairman of the North America region of brand consulting and design firm Landor Associates. While understanding what your business promises is necessary when defining your brand positioning, knowing why you wake up every day and go to work carries more weight. In other words, your purpose is more specific, in that it serves as a differentiator between you and your competitors. How can you define your business' purpose? According to Business Strategy Insider, purpose can be viewed in two ways:
While making money is important to almost every business, we admire brands that emphasize their willingness to achieve more than just profitability, like IKEA: Source: IKEA IKEA's vision isn't just to sell furniture, but rather, to "create a better everyday life." This approach is appealing to potential customers, as it demonstrates their commitment to providing value beyond the point of sale. When defining your business' purpose, keep this example in mind. While making money is a priority, operating under that notion alone does little to set your brand apart from others in your industry. Our advice? Dig a little deeper. If you need inspiration, check out the brands you admire, and see how they frame their mission and vision statements. 2) ConsistencyThe key to consistency is to avoid talking about things that don’t relate to or enhance your brand. Added a new photo to your business' Facebook Page? What does it mean for your company? Does it align with your message, or was it just something funny that would, quite frankly, confuse your audience? In an effort to give your brand a platform to stand on, you need to be sure that all of your messaging is cohesive. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty. (No pressure, right?) To see a great example of consistency, let's look at Coca-Cola. As a result of its commitment to consistency, every element of the brand's marketing works harmoniously together. This has helped it become one of the most recognizable brands in the world. Even on the surface of its social media accounts, for example, the seamlessness of its brand is very apparent: To avoid leaving potential customers struggling to put the disconnected pieces of your business together, consider the benefits of creating a style guide. A style guide can encompass everything from the tone of voice you'll use to the color scheme you'll employ to the way you'll position certain products or services. By taking the time to define and agree upon these considerations, your brand will benefit as a whole. 3) EmotionCustomers aren't always rational. How else do you explain the person who paid thousands of dollars more for a Harley rather than buying another cheaper, equally well-made bike? There was an emotional voice in there somewhere, whispering: “Buy a Harley.” But why? Harley Davidson uses emotional branding by creating a community around its brand. It began HOG -- Harley Owners Group -- to connect their customers with their brand (and each other). Source: HOG By providing customers with an opportunity to feel like they're part of a larger group that's more tight-knit than just a bunch of motorcycle riders, Harley Davidson is able to position themselves as an obvious choice for someone looking to purchase a bike. Why? People have an innate desire to build relationships. Research from psychologists Roy Baumeister and Mark Leary best describes this need in their "belongingness hypothesis," which states: "People have a basic psychological need to feel closely connected to others, and that caring, affectionate bonds from close relationships are a major part of human behavior." Not to mention, belongingness -- the need for love, affection, and being part of groups -- falls directly in the middle of Maslow's hierarchy of needs, which aims to categorize different human needs. The lesson to be learned? Find a way to connect with your customers on a deeper, more emotional level. Do you give them peace of mind? Make them feel like part of the family? Do you make life easier? Use emotional triggers like these to strengthen your relationship and foster loyalty. 4) FlexibilityIn this fast-changing world, marketers must remain flexible to stay relevant. On the plus side, this frees you to be creative with your campaigns. You may be thinking, "Wait a minute, how am I supposed to remain consistent while also being flexible?" Good question. While consistency aims to set the standard for your brand, flexibility enables you to make adjustments that build interest and distinguish your approach from that of your competition. In other words, "effective identity programs require enough consistency to be identifiable, but enough variation to keep things fresh and human," explains president of Peopledesign, Kevin Budelmann. A great example of this type of strategic balance comes from Old Spice. These days, Old Spice is one of the best examples of successful marketing across the board. However, up until recently, wearing Old Spice was pretty much an unspoken requirement for dads everywhere. Today, it's one of the most popular brands for men of all ages. The secret? Flexibility. Aware that it needed to do something to secure its place in the market, Old Spice teamed up with Wieden+Kennedy to position their brand for a new customer base. Source: Works Design GroupBetween new commercials, a new website, new packaging, and new product names, Old Spice managed to attract the attention of a new, younger generation by making strategic enhancements to its already strong brand. So if your old tactics aren’t working anymore, don’t be afraid to change. Just because it worked in the past doesn't mean it's working now. Take the opportunity to engage your followers in fresh, new ways. Are there some out-of-the-box partnerships your brand can make? Are there attributes about your product you never highlighted? Use those to connect with new customers and remind your old ones why they love you. 5) Employee InvolvementAs we mentioned before, achieving a sense of consistency is important if you wish to build brand recognition. And while a style guide can help you achieve a cohesive digital experience, it's equally important for your employees to be well versed in the how they should be communicating with customers and representing the brand.If your brand is playful and bubbly through Twitter engagements, then it wouldn't make sense if a customer called in and was connected with a grumpy, monotone representative, right? To avoid this type of mismatched experience, take note of Zappos' approach. If you've ever been on the line with a customer service representative from Zappos, you know what I'm talking about. If you haven't, check out this SlideShare which details some of its most inspiring customer support stories. Zappos is so committed to ensuring that not only its brand, but all brands, remain consistent across digital and human interactions that they've dedicated an entire department to the cause called Zappos Insights. By holding all Zappos employees to its core values and helping other companies implement the same approach, Zappos has built a strong reputation for solid, helpful, and human customer service. 6) LoyaltyIf you already have people that love you, your company, and your brand, don’t just sit there. Reward them for that love. These customers have gone out their way to write about you, to tell their friends about you, and to act as your brand ambassadors. Cultivating loyalty from these people early on will yield more returning customers -- and more profit for your business. Sometimes, just a thank you is all that's needed. Other times, it's better to go above and beyond. Write them a personalized letter. Sent them some special swag. Ask them to write a review, and feature them prominently on your website. (Or all of the above!) When we reached 15,000 customers here at HubSpot, we wanted to say thank you in a big way, while remaining true to our brand ... so we dropped 15,000 orange ping pong balls from our fourth-floor balcony and spelled out thank you in big metallic balloons: And while it may have seemed a little out of the ordinary to some folks, for those who know our brand, the gesture made perfect sense. Loyalty is a critical part of every brand strategy, especially if you're looking to support your sales organization. At the end of the day, highlighting a positive relationship between you and your existing customers sets the tone for what potential customers can expect if they choose to do business with you. 7) Competitive AwarenessTake the competition as a challenge to improve your own strategy and create greater value in your overall brand. You are in the same business and going after the same customers, right? So watch what they do. Do some of their tactics succeed? Do some fail? Tailor your brand positioning based on their experience to better your company. A great example of how to improve your brand by learning from your competitors comes from Pizza Hut:
When a pizza lover posed this question to his Twitter following, Pizza Hut didn't miss a beat, and playfully responded in minutes, before Domino's had a chance to speak up. If Domino's is keeping an eye on the competitors, they'll know to act fast the next time a situation like this arises. For HubSpot customers, keeping tabs on your competitor's social mentions is easy using the Social Monitoring App. Check out this article to learn more about how to set up custom social streams. And while staying in tune with your competitor's strategies is important if you want to enhance your brand, don't let them dictate each and every move you make. Sure, you probably sell a similar product or service as many other companies, but you're in business because your brand is unique. By harping on every move your competitor makes, you lose that differentiation. via Marketing https://ift.tt/2zgMbEh tin tran https://tintran.org/mmo 0919992336 tin tran #tintran #trantantin #trantin Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email's subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond SPAM filters. Next time you sit down to write an email subject line, consult the exhaustive list below and make sure you aren't using any words that will get you in trouble. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line. Back off, SPAM filters! Email Spam Words to AvoidCommerce
Personal
Employment
Financial - General
Financial - Business
Financial - Personal
General
Greetings
Marketing
Medical
Numbers
Offers
Calls-to-Action
Free
|
All natural | All new | Amazing |
Certified | Congratulations | Drastically reduced |
Fantastic deal | For free | Guaranteed |
It’s effective | Outstanding values | Promise you |
Real thing | Risk free | Satisfaction guaranteed |
Sense of Urgency
Access | Act Now! | Apply now |
Apply Online | Call free | Call now |
Can't live without | Do it today | Don't delete |
Don't hesitate | For instant access | For Only |
For you | Get it now | Get started now |
Great offer | Info you requested | Information you requested |
Instant | limited time | New customers only |
Now | Now only | Offer expires |
Once in lifetime | One time | Only |
Order now | Order today | Please read |
Special promotion | Supplies are limited | Take action now |
Time limited | Urgent | While supplies last |
Nouns
Addresses on CD | Beverage | Bonus |
Brand new pager | Cable converter | Casino |
Celebrity | Copy DVDs | Laser printer |
Legal | Luxury car | New domain extensions |
Phone | Rolex | Stainless steel |
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0919992336
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