Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here. Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today. SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients' inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email's subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond SPAM filters. Next time you sit down to write an email subject line, consult the exhaustive list below and make sure you aren't using any words that will get you in trouble. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line. Back off, SPAM filters! Email Spam Words to AvoidCommerce
Personal
Employment
Financial - General
Financial - Business
Financial - Personal
General
Greetings
Marketing
Medical
Numbers
Offers
Calls-to-Action
Free
|
All natural | All new | Amazing |
Certified | Congratulations | Drastically reduced |
Fantastic deal | For free | Guaranteed |
It’s effective | Outstanding values | Promise you |
Real thing | Risk free | Satisfaction guaranteed |
Sense of Urgency
Access | Act Now! | Apply now |
Apply Online | Call free | Call now |
Can't live without | Do it today | Don't delete |
Don't hesitate | For instant access | For Only |
For you | Get it now | Get started now |
Great offer | Info you requested | Information you requested |
Instant | limited time | New customers only |
Now | Now only | Offer expires |
Once in lifetime | One time | Only |
Order now | Order today | Please read |
Special promotion | Supplies are limited | Take action now |
Time limited | Urgent | While supplies last |
Nouns
Addresses on CD | Beverage | Bonus |
Brand new pager | Cable converter | Casino |
Celebrity | Copy DVDs | Laser printer |
Legal | Luxury car | New domain extensions |
Phone | Rolex | Stainless steel |
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